Featured Projects
01
Brand Development
Corporate brand development and localization focused on long-term consistency, culturally adapted communication, and cohesive brand experiences.
- Overview
- Developed brand assets across digital, print, motion, and social media for MCDecaux.
- Adapted global brand guidelines for the Japanese market, ensuring consistent communication across multiple touchpoints.
- Led the Instagram launch and designed bilingual media guides and brochures to strengthen brand visibility and communicate services effectively.
- Impact
- Planned and wrote website articles that generated customer inquiries.
- Increased newsletter open rates by 10% through redesigned email layouts and content strategy.
- Role
- Brand localization, visual system adaptation, information design, web design and development, HTML email development, social media direction, copywriting, brochure design, motion graphics